Our Story

Guavajam (Dulce de guayaba or bocadillo) is a typical sweet in many regions of Colombia, where GuavaJam hats are born. 

In late 2020, two British-Colombian friends wanted to bring a bit of their home country to the UK. This is where they decided to bring little straw hats and allow parents to give their children artisanal but high quality accessories and in turn, an individual style.

GuavaJam brings accessories produced in beautiful countries, where we can help the local economies by buying their products. We care for detail, quality, and sourcing products like these iraca palm hats, also packed in cotton bags, making sure to respect the environment, trying to reduce the use of plastics and non-renewable sources. 

GuavaJam helps those little ones to look great, whilst preserving the environment and helping with local economies.